NEW YORK, March 18, 2026 — Mediaplanet announces the launch of Literacy in America, a national campaign debuting within USA Today and online. The initiative brings together an influential coalition of educators, authors, nonprofits, cultural leaders, and advocacy organizations dedicated to improving literacy rates, and expanding access to reading and educational resources across the United States.
At a time when literacy challenges continue to affect millions of students and adults nationwide, the campaign highlights the programs, leaders, and institutions working to close literacy gaps and empower communities through education. Through expert insights, inspiring personal stories, and research-backed strategies, Literacy in America explores how early childhood education, family engagement, digital learning tools, and community programs are helping individuals build the foundational skills needed to thrive.
The campaign features editorial contributions from leading voices in education, literacy advocacy, and youth development who are committed to ensuring reading and learning opportunities are accessible to all.
Tennis icon, entrepreneur, and literacy advocate Serena Williams graces the cover of Literacy in America. Widely celebrated for her historic achievements in sport, Williams has also become a powerful voice for education, youth empowerment, and improving access to learning resources.
In an exclusive interview, Williams discusses the transformative power of literacy and the importance of ensuring that every child has the opportunity to discover the joy and opportunity reading provides. Through her philanthropic work and advocacy, she continues to champion initiatives that support education equity and inspire the next generation of learners.
Williams reflects on the role that reading and education play in unlocking opportunity and confidence in young people, emphasizing that literacy is one of the most powerful tools individuals can wield to shape their futures. Her perspective highlights the broader mission of the campaign — to encourage communities, educators, and families to work together in fostering lifelong learning and a culture of reading.
Through thought leadership, inspiring storytelling, and collaboration with organizations committed to educational advancement, Literacy in America spotlights the critical role literacy plays in strengthening communities and expanding opportunities for future generations.
The campaign officially launches nationwide today within copies of USA Today and online.