LOS ANGELES, March 1, 2017 — Represent, a social merchandising and marketing platform that enables influencers to create and sell custom apparel, today announced the launch of limited edition apparel campaign with Ice Cube to benefit Autism Speaks. The legendary rapper and actor, whose family has a loved one with autism personally selected the organization and worked with Represent on an exclusive t-shirt design inspired by his 1993 “It Was a Good Day” music video.
“I’m proud to support the great work that Autism Speaks does, a cause that is so important to me,” said Ice Cube. “My goal through this campaign is to not only help raise awareness but to also support this great organization’s efforts in promoting solutions for the needs of individuals with autism and their families.”
Ice Cube’s design is available on a variety of products for men and women, starting at $24.99, available at Represent.com/IceCube.
The campaign will be open until Tuesday, March 7, with proceeds from the campaign supporting Autism Speaks. This year, the ninth annual World Autism Awareness Day will take place on April 2, during which supporters and organizations around the world will come together to raise awareness and show support for those affected by this disorder.
About Represent
Founded in 2014, Represent connects celebrity influencers directly with their fans and communities through unique limited edition apparel campaigns that raise funding for select causes and charities. Past Represent campaigns have included athletes, musicians, and entertainment influencers such as Arnold Schwarzenegger, Kobe Bryant, Will Ferrell, Ronda Rousey, Jennifer Lopez and many more.
About Autism Speaks
Autism Speaks is dedicated to promoting solutions, across the spectrum and throughout the lifespan, for the needs of individuals with autism and their families through advocacy and support; increasing understanding and acceptance of autism spectrum disorder; and advancing research into causes and better interventions for autism spectrum disorder and related conditions.