Over the years Kenya has built a sustainable status as a running country. Needless to say, this amiable status has been reinforced by Kenya’s unremitting dominance of the long distance running category in the Olympics. In alignment with the running status of Kenya, one the country’s indigenous shoe Company has begun its ascendancy into becoming one of the most recognized shoe brands from Africa. While Kenya has diverse source of revenue with the mainstay of the economy being agriculture, the level of GDP in Kenya remains ridiculously low with widespread poverty and unemployment. However, impoverished socio economic situation in Kenya, Enda athletic running shoe is gradually making its way into becoming one of the world’s foremost athletic shoes while offering tremendous benefits that would alleviate the conditions in Kenya in a number of interesting ways.
The Enda shoe company evolved into existence in response to the socio- economic state of Kenya as well as the increasing need for proprietorship in Kenya to counteract overwhelming challenge of unemployment and various undesirable effects. In response to this, Weldon Kennedy and Nava Osembo-Ombat started the Enda shoe company. While the need for an increase in free enterprise that would stimulate economic progression may have been the primary motivation for the emergence of the remarkable running shoe company, Enda remains totally committed to creating world-class shoes while gifting the world with an experience of the Kenyan running heritage. The indigenously Kenyan running shoes are fittingly branded with the motto of Kenya “Hamrambee” which is prominently displayed on the shoe sole translates to “we all pull together” is very symbolic when considered against the economic motivation for the creation of the shoe, as it refers to communities coming together for the attainment of various goals whether social economic and so on. Enda shoe has the potential to increase employment rates while exploiting the many profitable advantages of exportation of finished products. Enda intends to pull together the involvement of runners globally with the view of stimulating charitable support from customers that would help support worthy causes in Kenya that would help alleviate unfavorable conditions.
The shoe also has a spear tip logo which is symbolic to the Kenyan people and resonates throughout their history and national identity. The spear tip is also displayed on the Kenyan national flag and is considered a honorable symbol in Kenya. The most fascinating aspect of the Enda shoe brand is its unrestrained potential to encourage various forms of social forms of social and economic progression in Kenya. The Enda shoe company intends to leverage on the assistance of runners globally to stimulate meaningful social and economic advancement in Kenya. Essentially, Enda Shoe Company intends to improve local communities through
The design of the shoe resonates with many fascinating aspects of Kenyan culture. Evidently, the shoe design would certainly communicate many remarkable aspects of Kenyan culture with the rest of the world. The quality and efficacy of the running shoe is certainly premium grade with special considerations given to the weight of the shoe which is set at 224grams. This would certainly allow athletes to run unrestrained by shoe weight. The shoe design strikes a delicate balance between the world class requirements and the laudable running tradition of Kenya with topnotch craftsmanship for an impressive shoe.
The 4mm shoe padding is an outstanding feature of the shoe, offering balance and support to runners for competitive athletic performance. The shoe comes in threes color variations, red, black and green which is representative of the Kenyan national flag. The shoe bran has shown a heightened level of acceptability in the international market which is a prerequisite for a profitability and significant revenue generation. The relevance of this to the Kenyan people is enormous as it would alleviate austere conditions by offering employment opportunity to count less number of Kenyans. Similarly, social changes such as gender equality would be engendered by the shoe brand. Women would have equal opportunity to work and earn a living.
Enda shoes are a reflection of inventiveness and indigenous brilliance that offers tremendous economic and social benefits to the Kenyan people. The running athletic shoes would also endear the world to the many beautiful aspects of Kenyan culture. The top quality design and the incontrovertible running status of Kenya would certainly reinforce the brand uniqueness while making it grow progressively into one of the biggest shoe brands in the word. This would inevitably transform the doctor economic landscape in Kenya while repositioning the country towards sustainable development.