ATLANTA, Nov. 10, 2022 — Lemon Perfect, the fastest-growing brand in the enhanced water category*, announced today a partnership with top 2023 basketball recruit Jada Williams, who has been staying hydrated and game day-ready with the brand.
The 17-year old senior at La Jolla Country Day School is not only a social media sensation but also one of the country’s most renowned female high school athletes. With a top 20 national ranking in her graduating class, almost 700K followers on Instagram, and over 10 million likes on her TikTok videos, Williams is heralded for both for her play on the basketball court and her presence on social media.
“I love Lemon Perfect because it gives me a healthy way to stay hydrated with flavor, and I’m excited to join the team because I can put the brand on my platforms and show my fans how amazing Lemon Perfect is,” said Williams. “Lemon Perfect does not fake their goodness for the cameras and is a super-dope company, which makes it taste even better. When it comes to performance, it’s important to take care of your body, and Lemon Perfect always helps me perform at my best.”
“Our partnership with Jada is exciting for Lemon Perfect as we dive meaningfully into the NIL ecosystem,” said Lemon Perfect Founder and CEO Yanni Hufnagel. “That Jada is both a top-tier basketball prospect and social media star is unique. She is a one-of-a-kind basketball prospect and content creator whose talent in front of the camera and on the court will help drive brand awareness as Lemon Perfect continues its quest to become the number one brand in the enhanced water category by dollar share.”
In April, Lemon Perfect announced the closing of a $31 million Series A headlined by internationally celebrated award-winning artist and entrepreneur Beyoncé Knowles-Carter. The financing brought Lemon Perfect’s total valuation to over $100 million in less than three years from the company’s selling its first bottle.
For more information or to purchase Lemon Perfect products, visit lemonperfect.com or Amazon.
About Lemon Perfect:
Lemon Perfect is a great-tasting and hydrating flavored lemon water with zero sugar and no artificial flavors or sweeteners. Powered by squeezed organic lemons, Lemon Perfect contains electrolytes from potassium and is packed with vitamin C, making healthy hydration more convenient, delicious, and refreshing than ever.
Lemon Perfect is widely considered by industry insiders to be one of the most scalable, exciting, and innovative emerging beverages in the marketplace. The company’s mission is to promote healthy hydration and deliver the joy of flavor—anytime, anywhere, and for everyone. Lemon Perfect is available at retailers nationwide, on Amazon, and on lemonperfect.com. The Lemon Perfect company is headquartered in Atlanta, GA.
*Source: Nielsen Total FMCG Retailers + Conv YTD Period Ending October 22, 2022