LOS ANGELES, May 1, 2025 — Global fashion e-tailer Cupshe proudly announces the launch of its Limitless campaign, a powerful initiative celebrating individuality and empowering women to embrace their authentic selves. After months of community involvement and anticipation, the campaign is now live, spotlighting six women from the Cupshe community who embody the brand’s core values of confidence, inclusivity, and authenticity.
The campaign began with a casting call on Instagram, inviting community members to nominate and vote for candidates who inspire confidence, inclusivity, and authenticity. The response was overwhelming, with 417 entries and over 5,143 votes, culminating in the selection of six winners who brought passion, energy, and inspiring stories to the shoot.
“With the Limitless Campaign, we hope to inspire everyone to embrace their authentic selves and recognize that their dreams are closer than they seem,” said Michelle Prisciotta, Brand Manager at Cupshe. “The confidence, individuality, and community spirit captured through this initiative are what make Cupshe so special. We’re excited to continue celebrating the incredible women who make up our community with future casting opportunities — because at Cupshe, everyone is truly limitless.”
For the shoot, Cupshe curated a selection of functional, classic pieces reflecting the brand’s commitment to fit, quality, and support. Under the guidance of celebrity stylist Ivanna Fontana, each winner selected their favorite pieces to wear, ensuring they felt confident and empowered. Featured products highlight Cupshe’s innovation, including Slim and Sculpt technology, bust-enhancing construction, seamless ribbing, and flattering textiles, all designed to help women feel their best inside and out.
The creative direction was bold, simplistic, and confident, allowing each woman’s authenticity to shine. The Limitless Campaign reflects Cupshe’s ongoing commitment to empowering women by promoting self-love, self-expression, and community.
Cupshe plans to continue engaging its community through future casting calls as part of its broader Cupshe Cares initiative. Additionally, Chloe Hofman, the campaign’s top-voted winner, will appear as a guest model at Cupshe’s Miami Swim Week 2025 Fashion Show.