FOUNTAIN VALLEY, Calif., Feb. 4, 2021 –NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle.
Black Girls RUN! was founded in 2009 in an effort to tackle the growing obesity epidemic in the African-American community and provide encouragement and resources to new and veteran runners. The mission of BGR! is to encourage African-American women to make fitness and healthy living a priority, and subsequently lower the number of women with chronic diseases associated with unhealthy diets and sedentary lifestyles. BGR! CEO, Jay Ell Alexander, says “Partnering with NATHAN is like finding the perfect running shoe. We are excited to work with a brand of this magnitude that understands the value of fitness and health in our community and is able to provide resources for our members.”
A goal of the partnership between NATHAN and BGR! is removing barriers to make getting healthy and active more attainable. “Black Girls RUN! is an incredible organization and resource for Black women to take charge of their health,” says Mary Harden, Director of Brand Marketing for NATHAN. “We stand by our motto ‘We Run with You’, providing hydration and gear solutions for runners of all levels and from all communities. We look forward to championing the BGR! organization.”
With the support of Bregal Helps Initiative, a financial donation was made on behalf of United Sports Brands to help support various BGR! initiatives. BGR! ambassadors will also be provided with NATHAN running essentials. NATHAN’s sister brand NSpire, carrying socks and sunglasses, will be sold at Walmart stores across the country, with a portion of the proceeds going back to BGR! This partnership stems from the belief of both NATHAN and BGR! that running helps people push their potential, ultimately creating a healthier and happier lifestyle.