CHICAGO, Feb. 4, 2020 — Each Winter we witness a cultural phenomenon where people couple up to stave off the weather-induced blues; better known as Cuffing Season. Valentine’s Day is the pinnacle of Cuffing Season, and according to a new surveyi from Coors Light, a majority of young legal drinking age millennials (58%) find it overrated. That’s why Coors Light encourages you to skip the cheesy Valentine’s traditions and spend the day with a fur-ever friend – and will help pay fees for 1,000 dogs adopted between 12:00 PM CT on February 4, 2020 and 11:59:59 PM CT on February 21, 2020.
“Cuffing Season is a major cultural trend and poses tension for our younger drinkers, as they navigate the stress of finding someone to spend the cold months with,” said Chelsea Parker, Marketing Manager at Molson Coors. “With almost half of millennials planning to stay in on Valentine’s Day, we wanted to help empower people to savor the day with Coors Light and a dog by their side.”
Anyone of legal drinking age who resides in an eligible state and adopts a dog between February 4–21, 2020 can have Coors Light help cover their adoption feesii. Eligible participants can text “COORS4k9” and a picture of their adoption receipt to 28130. After review, the first 1,000 eligible participants will be given $100 to apply toward their adoption fees. See terms and conditions at www.promorules.com/PL013422 for full offer details.
This Valentine’s Day, spend your time with a companion who will stick around for summer fun: your new adopted dog and a refreshing Coors Light.
The brand’s latest ad “The Official Beer of Skipping Cuffing Season” from the new “Made to Chill” campaign is currently airing nationwide.