NEW YORK / DECEMBER 21, 2019/ – Mediaplanet recently announced the launch of the most recent edition of the “Mental Health” campaign. This campaign will educate readers on the importance of destigmatizing mental health and ensuring that those affected get the help they need. Now is a critical time to continue discussions surrounding these subjects, as 1 in 5 adults in the United States has a mental illness and the rate of suicide is on the rise. This campaign will empower readers to take control of their mental health and encourage them to help their loved ones do the same.
Award-winning actress Glenn Close graces the cover of this edition. “My world changed when my sister, Jessie, came up to me one summer day and said, ‘I need your help. I can’t stop thinking about killing myself,’” says Close. Close discusses the role mental health plays in her life, leading her to found her organization Bring Change to Mind. “We started Bring Change to Mind with the simple goal of starting the conversation,” Close says.
Mental illness affects millions of people every day and their loved ones. Organizations like Bring Change to Mind work to destigmatize mental health issues and provide resources and support to those who are struggling. According to a 2016 federal report, there will be a shortage of 250,000 behavioral health workers in this country by 2025. Bring Change to Mind’s High School Program encourages young people to get involved. “In joining the BC2M program,” Close says, “students gain access to this powerful network of like-minded teens where they can share ideas for campaigns, learn from each other, participate in regional events, and know that, as a collective, they are creating tangible change that will ripple through generations.”
The print component of “Mental Health” is distributed within today’s edition of USA Today in Chicago, Los Angeles, Minneapolis, New York and Washington DC/Baltimore markets, with a circulation of approximately 200,000 copies and an estimated readership of 600,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit http://www.futureofpersonalhealth.com/topic/mental-health.
This campaign was made possible with the support of the Glenn Close, Active Minds, NAMI, SARDAA, Bring Change to Mind, Sun Pharmaceuticals, Fuller Theological Seminary, Rose Hill Center, Centerpointe Behavioral Health, Rogers Behavioral Health and more.