BROOMFIELD, Colo., April 15, 2019 — In celebration of Earth Month, Silk, America’s No. 1 plant-based beverage brand and a proud environmental steward, is rallying support to introduce a new official Olympic event at the 2028 Los Angeles Games: plogging.
Silk fans and plogging enthusiasts can sign a Change.org petition urging the Los Angeles Organizing Committee to consider plogging—which combines jogging and picking up litter—in its proposal of events to the Olympic Programme Commission.
“While bidding for the 2028 Games, the Los Angeles Organizing Committee introduced a bold vision to create the most sustainable Games in modern history, and we at Silk believe adding plogging as an official event would symbolize meaningful progress toward that important goal,” said David Robinson, Senior Brand Manager for Silk. “As part of the B Corp™ Movement, Silk is devoting its voice during Earth Month to increasing awareness of plogging and creating a groundswell of public support for its inclusion in the 2028 Summer Games.”
Plogging originated in Sweden and has rapidly gained popularity around the globe over the past few years. It blends the benefits of working out while making the planet healthier by properly disposing of litter and recyclable waste. The hashtag #plogging has been used more than 55,000 times on Instagram, plogging groups have formed in cities worldwide and various environmental organizations have endorsed the eco-friendly activity.
Silk invites supporters to get outside and plog on Earth Day (Monday, April 22), then share photos of the waste they collected on social media using the hashtag #PlogForProgress. Silk encourages ploggers to make even more progress by sorting the trash they collect and recycling items based on local recycling program rules—a small act that makes a big difference.
Silk is committed to sustainability through meaningful action:
- Silk is part of the world’s largest Certified B Corporation®. As part of the B Corp™ Movement, Silk views business as a force for good. B Corps meet rigorous standards of verified social and environmental performance, transparency and accountability, and Silk will continue to work toward raising the bar as the leading plant-based beverage company.
- Producing a half gallon of Silk takes 80% less water than a half gallon of dairy milk*. Plus, the brand balances all the water used in its own manufacturing plants to make all of its products, restoring it back to nature. For example, Silk supports a groundwater recharge program in drought-stricken California, and it also partners with Change the Course to help preserve the ecological health of the Colorado River basin.
- Silk is actively working toward using paperboard for its cartons that’s certified by the Forest Stewardship Counciland the Rainforest Alliance. The brand’s cartons are recyclable, and so are its creamer bottles and the cups for its yogurt alternatives.