NEW YORK/ DECEMBER 19, 2018/ Helping to conclude 2018 and start the new year off on a healthy foot, Mediaplanet announced the launch of this December’s edition of “Morning Nutrition.” This campaign will advocate for better eating habits in the morning, while emphasizing best practices/ insight from industry leaders and celebrity influencers for readers everywhere to put into action into their daily morning routines.
93% of Americans believe that breakfast is the most important meal of the day, however, only 44% of adults (and 36% of kids K-12) eat breakfast every day. Eating breakfast decreases obesity, increases attention and promotes overall health, but due to Americans busy schedules and priorities, this vital meal is still being cast aside. Our focus is to use this campaign as a stepping stone for the future of how we look at breakfast as a daily driver, highlighting an importance of traditional breakfast foods, on-the-go breakfast options, dairy alternatives and many more. This year, we are uniting teens, parents, nutritionists, and more to give Americans the solutions they need to make breakfast a priority again!
The print component of “Morning Nutrition” is distributed within today’s edition of USA Today in New York, Boston, Los Angeles, Philadelphia, Chicago, Washington/ Baltimore, and Houston, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: http://www.modernwellnessguide.com/topic/whats-for-breakfast
This campaign was made possible with the support of General Mills (Cheerios, Fiber One), Navitas Organics, American Pistachio Growers, Powerful Foods, Del Monte Foods, Milkadamia, the Colorado Potato Administrative Committee, the American Society for Nutrition, and the American Heart Association.