The Elizabeth Taylor AIDS Foundation is honoring Macy’s with its first-ever Outstanding Partner award for it’s work to stop HIV and AIDS.
The honor is impressive, given that ETAF has worked with many high-profile business partners over the course of its 25-year history.
On December 14, ETAF announced that Macy’s had raised more than $1.1 million for the organization through its Fashion Pass program. Fashion Pass is an in-store program in which customers receive up to 20 percent off their purchase for a donation of just $5. The money raised for ETAF will be distributed across more than 100 nonprofits which all focus on HiV treatment and prevention.
“Macy’s goals are brought to life when we give back in our local communities,” said Macy’s Cause Marketing Group VP Holly Thomas, in an official press release.
Macy’s has worked with ETAF since 1982 when Elizabeth Taylor served as Founding Chair of Passport Glamorama, a fashion show designed to raise awareness about HIV and AIDS. The runway show was a fundraising staple for three decades and brought in millions of dollars.
It’s this long-term relationship with Macy’s that inspired ETAF to bestow the first-time partnership honor upon the brand. For over thirty years, they’ve worked to impact the overall health of the American people and stop the spread of HIV.
All the nonprofits associated with ETAF will receive their allocated funds by year’s end. One organization that can share the benefits of receiving these funds is the Wall Las Memorias Project.
The nonprofit has spent over two decades erasing the stigma of HIV in the Los Angeles Latino community. With the money received from ETAF and Macy’s Fashion Pass, the group has been able to slow new HIV infections in its target area and promote health and wellness.
Since 1991, ETAF has worked tirelessly to help underserved communities fight the effects of HIV. Though the mission began almost thirty years ago, it’s clear that their work is still making a huge impact across the nation.