OAKLAND, Calif., May 13, 2021 — Pine-Sol has launched the Pine-Sole, a limited-edition collectible sneaker designed for brand superfans by fashion designer, creative director and artist Vashtie Kola. The sneaker’s sale is a continuation of Pine-Sol’s commitment to driving support for Black women entrepreneurs.
Sold exclusively through the recently launched Pine-Store, the brand’s first-ever merchandise collaboration is available for purchase alongside other must-have gifts and gear for brand superfans with all proceeds1 from the Pine-Store going to digitalundivided, a nonprofit leveraging data, advocacy, and innovative programs to support women of color entrepreneurs and their communities. As a trailblazing entrepreneur herself, Vashtie designed the bold and bright kicks to pay homage to the grunge, skater and sneakerhead trends of her teenage years while utilizing the brand’s well-known green and yellow scheme with its signature pine tree icon – embracing Pine-Sol’s heritage in a fresh way.
“Cleaning with Pine-Sol every Saturday morning was how my family and I showed gratitude for what we had, and the smell of Pine-Sol immediately takes me back to that time spent with my loved ones,” said Kola. “I wanted to channel those childhood memories into a shoe that sparks nostalgia while also supporting Black female entrepreneurs like myself.”
Committed to giving back to Black women entrepreneurs, Pine-Sol sought to collaborate with Kola to help drive its mission home. “We’re thrilled to continue supporting digitalundivided given all the great work they do to support Black and Hispanic female entrepreneurs,” said Stacy Stokes, Senior Director of Marketing at Pine-Sol. “Vashtie’s creative influence, passion for Pine-Sol and advocacy for fellow Black female entrepreneurs made her the perfect partner for this initiative.”
Lauren Maillian, CEO of digitalundivided noted, “digitalundivided and Pine-Sol’s ongoing partnership continues to highlight the genius of women of color entrepreneurs through creative collaborations.” Maillian added, “Teaming up with Vashtie on this exclusive collectible sneaker is an exciting way to drive support and awareness for our mission and programs that advance the future of entrepreneurship through diversity.”
The limited-edition Pine-Sole collectible sneaker can be found alongside other must-have gifts and gear for brand superfans who are proud to use Pine-Sol to get the deep clean they love at PineStore.com.