COLUMBUS, Ohio, Aug. 3, 2020 — Red Roof welcomes The Thurgood Marshall College Fund (TMCF) under the company’s Room in Your Heart umbrella campaign. The TMCF is the nation’s largest organization exclusively representing the Black College Community. Named for the late Supreme Court Justice Thurgood Marshall, known for his support for education and equal rights for all, the TMCF offers merit and need-based scholarships to help talented students obtain an affordable college education.
Red Roof and its franchisees pledge to donate $25,000 to The Thurgood Marshall College Fund to support graduating seniors from Historically Black Colleges and Universities (HBCUs) through Red Roof’s Room in Your Heart Program. A percentage of all bookings made for stays from August 1, 2020 through December 31, 2020 using code VP627809 will be donated to the fund.
“Doing good is a mandate at Red Roof. Room in Your Heart exemplifies our company’s deep commitment to causes that are near and dear to us,” says Andrew Alexander, President, Red Roof. “Corporate social responsibility, social giving and access to higher education are embedded in our culture as demonstrated not only through monetary donations and ongoing employee participation and volunteerism but also through Red Roof’s Learning Pathways Program. Thurgood Marshall was a beacon of unmitigated hope, fearless progress and incredible fortitude. Our company is proud to contribute to this Fund; our small way of helping to continue Justice Marshall’s vision.”
“TMCF is proud to partner with Red Roof to raise funds that will support graduating seniors at HBCUs through the Red Roof Room in Your Heart campaign,” says Harry L. Williams, President and CEO of the Thurgood Marshall College Fund, which represents 47 member-schools. “We applaud Red Roof and its franchisees for their commitment to higher education and dedication to seeing minority groups prosper.”
Since 2019, Red Roof®, the leader in upscale economy lodging, through its Room in Your Heart umbrella purpose program, has been giving back to charities across the country including those that assist and support first responders, and organizations that help children and pets. By raising awareness and encouraging consumer involvement and engagement, Red Roof has been able to make monetary donations and/or provide rooms to those most in need.