Liam Neeson Teams Up With It’s A Penalty Campaign To Help End Human Trafficking & Exploitation Globally

NEW YORK, August 2, 2020 – It’s a Penalty announced its newest global film, “What is Human Trafficking?” Launched in collaboration with Actor Liam Neeson, It’s a Penalty’s short film is designed to educate the world about the misconceptions and the reality of human trafficking & exploitation happening globally.

Neeson, captivates viewers as he explains critical information, including signs to watch for and ways to report human trafficking & exploitation. Throughout the film viewers learn how to help protect themselves, their loved ones and their communities.

“We are honored to produce this important, powerful short film in collaboration with Liam Neeson,” said Sarah de Carvalho, CEO, It’s a Penalty Campaign. “The message is incredibly impactful, because it educates about what human trafficking is and it equips everyone with practical information and tools that may help save someone’s life.  Liam starred in the action-thriller TAKEN about a teenage girl and her friend who are kidnapped while traveling abroad. This movie helped raise awareness about human trafficking, however it’s much more common for victims to be exploited locally, in their own community and often by people they know.”

The short film will premiere on July 29th, the day before the UN’s World Day Against Trafficking in Persons, during a LIVE Expert Panel. The panel, entitled
WHAT IS HUMAN TRAFFICKING? will take place on at 12:00 pm PST / 3:00 pm EDT / 8:00 pm BST and will feature noteworthy leaders supporting the global fight to end exploitation, abuse and human trafficking:

  • Sarah de Carvalho, CEO at It’s a Penalty Campaign
  • Christian Elliott, Global Development Director at A21
  • Callahan Walsh, Director, Strategic Advancement & Partnerships at NCMEC
  • Deborah Richardson, Executive Director of the International Human Trafficking Institute
  • Kat Rosenblatt, International Survivor, Executive Director at There Is Hope For Me
  • Sharmila Wijeyakumar, Human Trafficking Survivor and COO at Rahab’s Daughters


To find out more about the IT’S A PENALTY CAMPAIGN, it’s worldwide impact, or to donate please visit

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