Genesis Motor America Announces A $250,000 Grant To BRIC In Brooklyn, NY To Support Youth Arts Education

BROOKLYN, N.Y., June 14, 2019  — Genesis Motor America announces today it will award a grant in the amount of $250,000 to BRIC, a non-profit organization, based in Brooklyn, New York. Genesis, the luxury automobile brand, continues its commitment to create unparalleled experiences for its luxury owners and its passion to serve the community. Through the creation of its own non-profit, Genesis Motor America Foundation, the organization has created a series of education grants to support arts enrichment programs for high school and college-aged youth in the United States. This two-year grant will allow BRIC to expand its music and arts program to provide access to free arts education to over 4,500 youth in the Brooklyn area and neighboring communities. An official check presentation will take place during the BRIC Celebrate Brooklyn! Festival on Saturday, June 15th at the Prospect Park Bandshell and is free and open to the public from 2:00 – 5:00 p.m. Eastern Time. 

BRIC is the leading presenter of free cultural programming in Brooklyn, and one of the largest in New York City. The organization presents and incubates work by artists and media-makers who reflect the diversity that surrounds us. BRIC programs reach hundreds of thousands of people each year.

“Genesis is committed to inspiring ingenuity and creativity in children,” says Erwin Raphael, COO, Genesis Motor America. “Our mission is to support programs that immerse students in various artistic experiences and enhance personal development beyond the classroom. We believe if you educate a child, you will change their life. But, if you inspire a child, you will change the world.”

During the BRIC Celebrate Brooklyn Festival, attendees are invited to visit the Genesis display and to learn more about our commitment to arts education. Activities will include a live-mural painting by local artists and product display of the all-new Genesis G70 sedan, the 2019 North American Car of the Year. We are excited to share that iconic fashion designer, Karl Kani will join Genesis in the celebration. Attendees may enter to receive custom merchandise items to commemorate the occasion that includes a Karl Kani special edition logo.


The Genesis Motor America Foundation is a non-profit organization committed to supporting education through the arts. Genesis believes if you educate a child, you will change their life but, if you inspire a child, you will change the world. The GMAF is dedicated to funding arts programs that immerse a new generation in the world of inspiration. The Genesis Motor America Foundation celebrates the creative force in each child because it redefines the possible and fuels the destiny of our future.

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