Partners With Alex’s Lemonade Stand Foundation (ALSF) to Help Fight Childhood Cancer, One Pair at a Time

NEW YORK, Dec. 18, 2018 – just launched two new pairs of glasses inspired by and in support of Alex’s Lemonade Stand Foundation (ALSF). The lemonade-hued frames will be available exclusively on and add a fresh twist to the brand’s frame variety for anyone who wants to look good, while doing good. The glasses are named Alex – after Alexandra Scott who was only eight years old when she passed away from cancer – and Lemonade after her Foundation. Both glasses are crafted from premium, lightweight acetate and will be sold for $68 per frame including free lenses. For each pair sold, will donate $5 to the Foundation that since 2005 has been changing the lives of children with cancer.

To date, has developed products and donated to organizations such as FREE THE GIRLS, amfAR, Hanalei-Haena Flooding Fund and Breast Cancer Prevention Partners to name a few.. “Alex’s Lemonade Stand Foundation earned a special place in our hearts. The story of how a 4-year-old had the courage and motivation to help children in the same situation as herself, is something that touched us deeply. It’s an honor to help contribute to the continuation of her legacy and to the Foundation with this partnership. Helping people see better isn’t just about improving their vision, but also about building awareness, helping them see others and making a difference,” said CEO, Daniel Rothman.

Both models can be customized for prescription glasses, sunglasses, digital block and tinted lenses. Free shipping and returns are available on both glasses, as well as 24-hour customer service, 7 days a week, for a risk-free, comfortable shopping experience.

For more information please visit

Leave a Reply

Your email address will not be published. Required fields are marked *