MELVILLE, N.Y., May 25, 2018 – Being a parent is hard work, but being the parent of a missing child is unthinkable. Last year, there were more than 460,000 reports of missing children nationwide. In recognition of National Missing Children’s Day, Canon U.S.A., a leader in digital imaging solutions, continues its longstanding sponsorship with the National Center for Missing & Exploited Children (NCMEC) and launches a campaign to raise awareness for the critical issue of child safety and support for NCMEC’s work to help protect children.
The cornerstone of the campaign is a 75-second video titled “The Hardest Job in the World,” which takes viewers into the mind of a parent. It depicts the overwhelming joy of parenting, as well as the fear and grief a parent feels when a child goes missing. The campaign will highlight NCMEC’s work to protect children and help bring missing children home. The video will be released online, in conjunction with National Missing Children’s Day, an annual observation which highlights the issue of missing children in the U.S. Throughout the summer, Canon will release additional content through Facebook, YouTube, Twitter and Instagram, offering consumers a link to donate directly to NCMEC.
“The issues of missing and exploited children can be hard for people to talk about, but the children and families who are facing these tragedies, have no choice. It is critical that we are there to support them,” said Callahan Walsh, child advocate for NCMEC. “Sponsors like Canon, who have supported our mission for more than 20 years, help make that work possible.”
“The Hardest Job in the World” is a truly powerful video and we hope it will inspire others to join us in supporting NCMEC’s efforts, and to donate to NCMEC,” said Chris Sedlacek, Senior Director and General Manager, Canon U.S.A. “At Canon U.S.A., we believe that every child deserves to live a safe and healthy life. As a company that strives to serve as a good corporate citizen, Canon is proud to have worked with NCMEC for more than two decades and remains committed in its resolve to strongly support their efforts into the future.”
To watch “The Hardest Job in the World,” visit canon.missingkids.org and follow Canon USA on social media at Facebook, YouTube, Twitter, and Instagram.
For more information on Canon U.S.A. and its corporate social responsibility efforts, please visit www.usa.canon.com.