The alarming rate of heart disease in women necessitated an emergency response which provoked a sensitization program by Burlington Stores in collaboration the National Coalition for Women with Heart Disease with the singular purpose of disseminating enough information to enlighten the public on the bane of heart disease which is a major cause of death in women. This time things would be a little different as celebrated singer Kelly Roland, would be joining the campaign to save lives.
Celebrity involvement in a cause such as this is quite common and is an effective way to gain public attention, particularly when trying to reach out to women of all age groups. Apart from sensitizing the public and women in particular on the dangers of heart disease, the campaign also adopts a confrontational approach by soliciting for a minimum donation of 1 dollar in any Burlington store with the view of channeling the resources to promote women heart examination.
The campaign is quite impactful as women who have survived heart disease and other facilitators would be speaking on the subject who is expected to give an unequivocal insight into the nature of the disease and the various steps that can be taken to overcome the challenges posed by heart disease. The campaign is targeted at saving the lives of women form the dangers of heart disease and ample opportunity to participate in saving women from this bane has been through a small donation across all stores in the country which would be put forward in fostering the cause.
The program is structured in such a way that it would be carried out systematically throughout the country in designated Burlington stores. With Burlington stores in various cities serving as the host location for the campaign, it is expected that relevant heart checks would be carried out in the bid to promote early detection of heart complication or disease which is crucial in the fight against the terrifying scourge. The campaign also utilizes social media to get across to countless number of women on various platforms with the goal of sensitizing them on the importance of testing to know how the heart is functioning. Burlington is certainly a comrade in the war against heart disease and has also made intentions known to make a sizable donation to help promote the cause.
Mary McGowan has also reinforced the importance of communicating the importance of getting heart checked and paying careful attention to how well the heart is functioning. She goes on to express readiness to exploit every means available to get across to women on the subject of heart disease and the horrifying consequence of not paying attention to the heart. Burlington has reached staggering feat in generating funding for the cause with more than 6 million dollars over a period of five years with a resilient attitude towards the cause, Burlington has been able to help women in various communities living with heart disease while reaching out to Hispanic women who are at a higher risk of heart disease.
The collaborative effort of Burlington and the active involvement of superstar Kelly Roland in women heart advocacy is expected to help save the lives of millions of women who live in danger of heart disease.